Consultant or agency?

Use this checklist before your next marketing hire. Tick the statements you can support with evidence.

• ☐ We have a specific commercial objective.
• ☐ We know where customers drop out of the buying journey.
• ☐ Our margins support the proposed acquisition spend.
• ☐ Delivery can handle additional demand.
• ☐ Someone owns lead follow-up and measurement.
• ☐ Our audience, offer and marketing brief are validated.

What your answers suggest

If the cause of the challenge is unclear, consider diagnosis before commissioning more execution. If the brief is validated and your commercial model works, an agency may provide the specialist capacity you need.

This is a decision prompt, not a diagnosis or a scoring guarantee.

Business Lab · Business Therapy · Discuss your challenge