Identity and positioning
Business Lab is a diagnosis-led business consulting and execution brand operated by Viral Agency S.A.R.L., a registered company. Its positioning is a first-of-its-kind Business Lab for MENA, combining diagnosis, strategy, implementation, and testing.
Methodology
Business Therapy is its evidence-first approach. It investigates symptoms rather than assuming the owner’s proposed solution is the right one.
Services
Business consultations, Growth Accelerator, Growth Advisory, Virtual CMO, corporate sales and marketing training, and academy courses.
Coverage and languages
Lebanon, with remote support across MENA. Arabic and English.
Contact and official profiles
Instagram: @bybusinesslab, the existing account linked from the previous brand website.
Business Lab AI
The AI offering uses the proprietary Business Therapy methodology. Protected diagnostic records require authorized access and are not publicly available here.